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- 10-APR-2024 | Kintab’s “Squeezing Plastic Into the Sea” Ad by Paul Belford
10-APR-2024 | Kintab’s “Squeezing Plastic Into the Sea” Ad by Paul Belford
Dan Bogachek
April 10, 2024
Are you still squeezing plastic into the sea every day?
Every time you put a bit of toothpaste on your brush, you’re getting a step closer to simply dumping a non-biodegradable plastic tube into the world’s oceans. So brush with our tooth tablets instead. They work just the same, leaving your breath fresh and your teeth clean. And without enlarging a plastic island somewhere in the Pacific. It’s a simple thing, because we believe that helping to save the planet shouldn’t be made difficult. And with Kintab tooth tablets it really isn’t.
The PAS framework, but with some modification.
Problem: “Are you still squeezing plastic into the sea every day?”
Agitation: “Every time you put a bit of toothpaste on your brush, you’re getting a step closer to simply dumping a non-biodegradable plastic tube in the world’s oceans.”
Solution: “So brush with our tooth tablets instead. They work just the same, leaving your breath fresh and your teeth clean.”
Agitation, round 2: “And without enlarging a plastic island somewhere in the Pacific.” Opportunity to juxtapose before and after: ✅
Mission (😲): “It’s a simple thing, because we believe that helping to save the planet shouldn’t be made difficult. And with Kintab tooth tablets it really isn’t.”
PASAM?
