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  • 14-JUN-2024 | Hyundai’s “49 years in the making” Ad

14-JUN-2024 | Hyundai’s “49 years in the making” Ad

Author

Dan Bogachek
June 14, 2024

Hyundai’s “49 years in the making” Ad

Back in the 70s, an ambitious designer sketched out the most mesmerizing car you’ve ever never seen. It was sleek. It was powerful. It was a work of art on wheels — an icon that inspired icons, such as a time-traveling car from a famous sci-fi movie and even our N Vision 74. This machine paved the way for progress, influencing our own vision of the future. But not a single ad was ever made for this car. It didn’t even see the production light.

So, we are honoring this jaw-dropping machine — with the ad that should have been. Finally here, in all its glory. Anyway, if you’ve read up to this point, you’re officially part of a select crowd that reads long copy ads in 2023. The point: the car that got away 49 years ago has arrived today.

The Pony Coupe concept.

Restored, revitalized, and ready to blow everyone away. Again.

What’s the core feeling you want your reader to feel?

Here, it’s nostalgia.

Also mixed in: social proof and appeal to identity.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].