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  • 14-MAY-2024 | Honey Copy’s Intro Copy

14-MAY-2024 | Honey Copy’s Intro Copy

Author

Dan Bogachek
May 14, 2024

Honey Copy’s Intro Copy

Cole Schafer’s writing has a brash and playful style.
It sounds like someone. Not, “it sounds like someone specific wrote it” — I mean it actually has a voice.

You don’t need to cuss, by the way. Definitely don’t use that as a crutch.

But if that corner of the palette lets you express yourself more precisely? Don’t shy away, either.

True fucking story.

Seven years ago, a Belarusian angel investor — rumored to be in cahoots with the last dictator of Europe — asked my twenty-two-year-old self to fly out to Minsk, Belarus and sling some ink for the startups in his portfolio.

At the time, I didn’t know what the hell I was doing.

But, I played my best Don Draper, wrote some damn good copy and three weeks later cashed the biggest check I had ever seen in my life.

I’ve been writing advertising ever since.

To date, I’ve penned words that have sold $150 cookies, plant-based burgers, overpriced sneakers, stationary bikes, sweatpants that look like jeans, emeralds, flavored lubricants, psilocybin-infused chocolate, software (lots of fucking software), Swiss Gin, Kentucky Bourbon and Southern California Wine.

God-speed,

Cole Schafer
Founder of Honey Copy