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6-MAR-2025 | Honda’s “Designed Around A Shopping Bag” Ad

Author

Dan Bogachek
March 06, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Honda’s “Designed Around A Shopping Bag” Ad

The car we designed around a shopping bag.

It’s true. We had supermarket shopping bags flown to our factory when we designed the Honda Civic Hatchbacks. Measuring the bags helped us determine the size of the rear cargo area.

This may seem like a lot of fuss over a small detail. But at Honda we do everything that way. For all its simplicity, the Honda Civic has been planned with meticulous care.

…

Admittedly, these are small conveniences. But add them all together and you have the kind of car that people have come to expect from Honda. A car devoted to simplicity and comfort.

So you see? It’s not by accident that four full-sized shopping bags are comfortable inside our hatch. Or that four full-sized people are comfortable inside our car.

Honda. We make it simple. 🏁 

  • A list of details all pointing to the main idea: “Honda = simple & comfortable.” All bundled into a story.

  • Complete ideas > complete sentences. Give your reader one idea at a time, and make them all easy to understand. And see how “but,” “so,” and other starter words keep the momentum going?

  • Great repetition on “four full-sized.”