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  • 19-JUN-2024 | Hiut Denim’s “Making Jeans Again” Ad

19-JUN-2024 | Hiut Denim’s “Making Jeans Again” Ad

Author

Dan Bogachek
June 19, 2024

Hiut Denim’s “Making Jeans Again” Ad

Our town is making jeans again.

Cardigan in West Wales is a small town of 4,000 good people. 400 of them used to make jeans. They made 35,000 pairs a week for three decades. Indeed, they were so skilled at making jeans, when the doors closed 20 years ago, it was the last remaining jeans factory in Britain. But now, we make jeans again, that’s all folks.

You can never get too specific!

4,000 good people | 400 | 35,000 pairs a week | three decades | 20 years

Apart from sticking better to memory?

Credibility.

A track record like this allows a brand like Hiut to use more “straightforward” copy. It’s less reliant on humor, subversion, and other psychological tools to make its point, and shows a quiet confidence.

“We know our stuff is good, and it’s time-tested. Take it or leave it.”

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