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19-FEB-2025 | Harrison’s Fund’s “I wish my son had cancer” Ad

Author

Dan Bogachek
February 19, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Harrison’s Fund’s “I wish my son had cancer” Ad

I wish my son had cancer

Harrison, my 6 year old, has Duchenne Muscular Dystrophy. He’s one of 2,500 sufferers in the UK who’ll die from it, most before they’re 20. Unlike cancer, there’s no cure and no treatment. And because you’ve never heard of it, very little funding either. My only hope is to raise as much money as possible for the research scientists. They’re close to a major breakthrough. Your £5 can get them even closer.

Help stop Duchenne for good. Text MAKE25 £5 to 70070.
Or go to harrisonsfund.com 🏁

  • Classic shock hook.

  • Story > statistic. We empathize much more when we can put ourselves in the other’s shoes.

  • Twist the knife, then twist it some more.

  • “Your £5 can get them even closer” → the setup for the call-to-action introduces “you” into the picture.

  • Then following through: telling the reader what explicitly to do to help in the call-to-action.