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29-AUG-2024 | Haggar’s “Pocket Pool?” Ad

Author

Dan Bogachek
August 29, 2024

Haggar’s “Pocket Pool?” Ad

Pocket pool? Hell you could play pocket track and field.

We’d be willing to venture that you’re probably wearing pants right now. And those pants probably have a couple of pockets in front. See there? You’ve already got a lot in common with this ad. So you might as well just keep reading. Now then, what you do in those pockets of yours is none of our business. But unless they’re attached to a pair of Haggar pants, you might be limiting your possibilities. See, Haggar pockets are made different. Way different. How? First off, they’re big enough to hold 10 pounds of stuff. Try that with another pair of pants and see what happens. We also make Haggar pockets unrippable. If you’re the kind of fella who puts things in his pockets he doesn’t want to lose, an unrippable pocket might just come in handy. Oh, and another thing. We go ahead and round the corners so anything from a set of keys to a radiator cap won’t get stuck down there. Then we sew them up strong with our famous Unbustable Seams and embroider on a “Q.” What’s the Q mean? It means those pants your pockets are part of are guaranteed by Haggar, Gentleman’s Supply Company, for as long as you live. To enjoy however you see fit.

“The job of this sentence is to get you to read the next sentence.”

  • Don’t be afraid to talk to your reader. Whole thing is written in “you” language.

  • Write in complete ideas, not complete sentences. “Way different”, “Oh and another thing”, “To enjoy however you see fit.”

  • The voice feels Ryan Reynolds-y. Of course, this predates Reynolds’ brand as we know it today, but hey: What Would Ryan Reynolds Say? (WWRRS?)

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].