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  • 3-JUL-2024 | Haggar’s “Kick Your Dog” Ad

3-JUL-2024 | Haggar’s “Kick Your Dog” Ad

Author

Dan Bogachek
July 03, 2024

Haggar’s “Kick Your Dog” Ad

Sure we could use cheaper buttons that break.

We could come over and kick your dog, too.

It’s happened to us too. And we know all too well that when a button breaks, it’s like a slap across the face. But why? it’s just a button, right? Wrong. When a button breaks, you might as well just chuck your relationship with the whole brand. Just flush it straight down the toilet. Because the button is more than a button. It’s something you trust. Something that’s supposed to do it’s job. Never let you down. It’s an ambassador for the entire garment, is what it is. Representing the integrity of the whole shootin’ match. So we know that if we can’t equip our garments with buttons that are guaranteed not to break, we ain’t doin’ our job.

Love, love the voice in this. The pacing reminds me a bit of standup, or maybe it’s coming from some old New Yorker wise guy. Rant-y and rough around the edges.

Grade 2 writing level according to the Hemingway app.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].