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10-NOV-2024 | Haggar’s “Hot and Wet” Ad

Author

Dan Bogachek
November 10, 2024

Haggar’s “Hot and Wet” Ad

Guys:

If you’re hot and wet, have we got a shirt for you.

Okay, that came out wrong.

Danged if this ad about our Cool 18” Camp Shirt didn’t almost take a big left turn. Okay, now that we’ve recovered, here’s what we came to say. We’ve got this new Cool 18” Camp Shirt, right? And besides it looking sharp — which it most certainly does, as you can see above — it actually comes with built-in technology. That’s right, technology. Not the kind that sends a man to the moon. The kind that literally wicks moisture away from a man’s body, leaving him cool and dry. Plus, it’s guaranteed for life. Now that’s what we call “making things right.” And we thought you might appreciate it. A lot more than you appreciate that near-miss up in the headline, anyway. 🏁

Keeping it light and conversational with a joke you’d make with your friends. Classic hook-punchline sandwich, meta flavored.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].