- Copywork365
- Posts
- 2-MAR-2024 | Export Dry’s “Shame and Regret” Ad
2-MAR-2024 | Export Dry’s “Shame and Regret” Ad
Export Dry’s “Shame and Regret” Ad
A great example of competing only where you win.
Does Export Dry compete with other beers?
No. They compete with wine. With a jury that is decidedly pro-beer.
Export Dry wins by a landslide.
Sean notes the complex mix of both shame and regret.
One of the main problems with wine is that it isn’t beer. Export Dry, however, is beer. Damn good beer. Gold medal winning beer if you ask 2011. Crisp and refreshing but still full of flavour, Export Dry is a sophisticated lager that’s fit for any occasion. So the next time Sean finds himself socializing with his wife’s friends, he’ll have a choice. Drink wine and swallow his pride. Or drink Export Dry and swallow some beer.