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16-APR-2025 | Excerpts from Yet Con’s “A Restaurant.” Ad

Author

Dan Bogachek
April 16, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Excerpts from Yet Con’s “A Restaurant.” Ad

“A Restaurant.”
Will the flattery ever cease?

Someone actually said it.

We were taken aback, of course.

Call us a chop-shop, by all means, one of the best in town.

But a restaurant?

You see, for over 50 years we’ve seen ourselves more as a no nonsense, no fuss, no hullabaloo place to eat.

Yet, maybe our generously spirited patron has a point.

We serve food, after all. (A great asset for any restaurant.)

Good food, at that. (Our chicken rice is renowned, if not the world over, certainly Singapore over.)

…

But like all the finer establishments in town, we charge ridiculous prices too.

Not ridiculously high, mind, but ridiculously low. (It’s a wonder we make a living at all sometimes.)

So you see, perhaps our new accolade isn’t so fanciful, after all.

But don’t worry, it won’t go to our heads.

Because at Yet Con things are going to stay the same as always.

Always. 🏁 

This smells like Neil French because it’s from Singapore, and it sounds like him.

Similar to another device we’ve covered prior — “put up a sign, then step away and point to it.”

In this case, it comes in the form of a concession, a social-proofed humblebrag. “We couldn’t possibly call ourselves a restaurant. A world-renowned chop-shop — that’s realistic.”