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  • 16-APR-2024 | Excerpts from Yet Con’s “A Restaurant.” Ad

16-APR-2024 | Excerpts from Yet Con’s “A Restaurant.” Ad

Excerpts from Yet Con’s “A Restaurant.” Ad

This smells like Neil French because it’s from Singapore, and it sounds like him.

Similar to another device we’ve covered prior — “put up a sign, then step away and point to it.”

In this case, it comes in the form of a concession, a social-proofed humblebrag. “We couldn’t possibly call ourselves a restaurant. A world-renowned chop-shop — that’s realistic.”

“A Restaurant.”
Will the flattery ever cease?

Someone actually said it.

We were taken aback, of course.

Call us a chop-shop, by all means, one of the best in town.

But a restaurant?

You see, for over 50 years we’ve seen ourselves more as a no nonsense, no fuss, no hullabaloo place to eat.

Yet, maybe our generously spirited patron has a point.

We serve food, after all. (A great asset for any restaurant.)

Good food, at that. (Our chicken rice is renowned, if not the world over, certainly Singapore over.)

But like all the finer establishments in town, we charge ridiculous prices too.

Not ridiculously high, mind, but ridiculously low. (It’s a wonder we make a living at all sometimes.)

So you see, perhaps our new accolade isn’t so fanciful, after all.

But don’t worry, it won’t go to our heads.

Because at Yet Con things are going to stay the same as always.

Always.