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  • 17-FEB-2025 | Excerpts from J. Peterman’s “Hands, Neck, Dome, Ears” Ad

17-FEB-2025 | Excerpts from J. Peterman’s “Hands, Neck, Dome, Ears” Ad

Author

Dan Bogachek
February 17, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Excerpts from J. Peterman’s “Hands, Neck, Dome, Ears” Ad

For your Hands, Neck, Dome, Ears and Overall Feelings of Well-Being.

Outfit enhancer, neck warmer extraordinaire, no matter what adventures you’re up to your neck in this holiday season.

Shakespeare said, “O that I were a glove upon that hand.” Gloves conjure up a lot. They keep you warm too.

Leave your fingers free to pluck your cherry from your Amoretto Cherry Sour. Text. Answer email.

A good hat can raise body temperature so you’ll be comfortable to think of other things. Like where to go to show off your nifty new hat.

Your ears need some loving too.

100% Pure wool from New Zealand. Individually handcrafted in Nepal. So each is unique. 🏁

Closer to product description than true ad copy. Still, they keep it lively.

  • Complete ideas > complete sentences. Short and punchy ones for punctuation.

  • The focus is on what you feel & what you do with these items — not what they are.