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- 21(ish)-MAR-2024 | Excerpts from Everlane’s About Page
21(ish)-MAR-2024 | Excerpts from Everlane’s About Page
Dan Bogachek
March 22, 2024
Even though it’s focused on “we,” they still manage to include “you”.
Not afraid to mix it up in terms of length. When they do go long, it’s because they’re adding specific details.
And a technique I’m particularly fond of. Breaking up sentences with dashes. You’re breaking your long idea into chunks so they’re easier to grasp — but they’re all still grouped together.
This is a forced example 😉, but I also like throwing in the “— but” combo because it feels like something you’d do in a lively conversation over dinner.
OUR FACTORIES
Our ethical approach.
We spend months finding the best factories around the world — the same ones that produce your favorite designer labels. We visit them often and build strong personal relationships with the owners. Each factory is given a compliance audit to evaluate factors like fair wages, reasonable hours, and environment. Our goal? A score of 90 or above for every factory.
OUR QUALITY
Designed to last.
At Everlane, we’re not big on trends. We want you to wear our pieces for years, even decades, to come. That’s why we source the finest materials and factories for our timeless products — like our Grade-A cashmere sweaters, Italian shoes, and Peruvian Pima tees.
OUR PRICES
Radically Transparent.
We believe our customers have a right to know how much their clothes cost to make. We reveal the true costs behind all of our products — from materials to labor to transportation — then offer them to you, minus the traditional retail markup.
