• Copywork365
  • Posts
  • 19-OCT-2024 | Excerpt from Yalumba Winery’s “80 things you need to know about wine” Ad

19-OCT-2024 | Excerpt from Yalumba Winery’s “80 things you need to know about wine” Ad

Excerpt from Yalumba Winery’s “80 things you need to know about wine” Ad

80 things you need to know about wine.

1. Wine is comprised of 86% water, 11.2% alcohol and 2.8% other.

2. Most people in advertising also comprise 86% water, 11.2% alcohol and 2.8% other.

3. Over 250 compounds have been identified in “other.”

4. A bottle of wine is about 800 grapes.

5. Matching food with wine is an art.

6. If you have a good bottle of wine, food isn’t necessary.

7. Every bad bottle you drink is a good bottle you’ll never have.

8. Never drink more than one glass in a formal meeting or interview.

9. Drink as much as you like afterwards.

10. A glass a day can stop your arteries from hardening.

11. A bottle a day will stop everything hardening. 🏁

  1. Humans love lists. Do what you will with that information.

  2. Have fun. Your reader will appreciate it at the present moment and more easily remember what you said later on.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].