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3-AUG-2024 | Excerpt from VW’s “Volkswagen builds strong bodies 8 ways” Ad

Author

Dan Bogachek
August 03, 2024

Excerpt from VW’s “Volkswagen builds strong bodies 8 ways” Ad

Volkswagen builds strong bodies 8 ways.

The following stories are true:

A 1949 VW is still running around on its original engine.

A VW owner went 135,384 miles on his original set of tires.

Another owner went 308,700 miles before trade-in time.

Conclusion: Volkswagens are tough.

For instance, look underneath any VW and you’ll see our famous sealed bottom. This ingenious device protects a VW’s insides against everything on the outside. Including time. (No other car has anything quite like it.)

A Volkswagen convertible is made so well, so airtight, it helps to open the window a crack to close the door.

(No wonder it takes two men one day just to make two convertible tops.)

  • This whole ad runs on track record. If you have it, use it. Long-term success & credibility are the ultimate trump card.

  • Every claim is backed by evidence. The first three stats → “Volkswagens are tough.” “It takes two men one day” + “it helps to open the window” → “so airtight.”

  • The tactical full-sentence parentheses.

  • 5th grade according to the Hemingway app.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].