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15-MAR-2025 | Excerpt from Tom McElligott’s “In Every City” Murray’s Ad

Author

Dan Bogachek
March 15, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Excerpt from Tom McElligott’s “In Every City” Murray’s Ad

In Every City There Is One Restaurant Like Murray’s.

In Minneapolis It’s Murray’s.

In these trendy times, restaurants rise and fall as fast as a kiwi souffle on a muggy afternoon.

But through all the years and all the commotion, there are a few establishments that have endured.

In every city you’ll find one. The restaurant that cab drivers recommend to out-of-towners. The restaurant with a sense of history about it. The restaurant that comes to mind when people have a special reason for dining out.

In Minneapolis, that restaurant is Murray’s.

For over forty years now, we at Murray’s have serenely watched the trends come and go. While generations of diners have just kept coming.

Perhaps it’s because of our food: from the garlic toast that makes you wish your dinner would never arrive, to the seafood, fowl and world-famous steaks that make you glad it did. 🏁 

Repetition legitimizes.
Repetition legitimizes.
Repetition legitimizes.

And, “you.” So much more vivid when it’s yourself that you put into your mental scene.