• Copywork365
  • Posts
  • 9-OCT-2024 | Excerpt from Timberland’s “We line our boots with boot” Ad

9-OCT-2024 | Excerpt from Timberland’s “We line our boots with boot” Ad

Author

Dan Bogachek
October 09, 2024

Excerpt from Timberland’s “We line our boots with boot” Ad

“It took me four years to paint like Raphael, but a lifetime to paint like a child.”

— Pablo Picasso

However good we are at lining the inside of our boots, it would all come to nothing if the outside wasn’t up to scratch.

So we comb the country in search of tanneries that understand the importance we attach to the well-being of your feet.

A task made harder by the fact we’re not just picky, we’re plain contrary.

We want leathers that are tough yet soft. Strong yet supple. Long-lasting but good-looking. A tall order, we know.

But we rarely come back empty-handed.

Once in the workshops, the leathers are impregnated with silicone.

This prevents them drying or cracking with age. It also stops water seeping through.

(There we go again.) 🏁

  1. Don’t shy away from incomplete sentences to communicate your ideas. We see a great example here: “… tough yet soft. Strong yet supple. Long-lasting but good-looking.”

  2. Parentheses are a great way to inject personal tone. “Ope, there we go again, caring about keeping your feet dry. We just can’t help it.”

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].