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13-APR-2025 | Excerpt from Tate’s “I Have a Big Meeting” Ad

Author

Dan Bogachek
April 13, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Excerpt from Tate’s “I Have a Big Meeting” Ad

The I HAVE A BIG MEETING Collection

Meetings, meetings, meetings… all of them important, all of them crucial. How crazy is today’s world? Anyway, if you need a hand with a meeting, this Tate Britain Collection is designed to help you look good and ooze confidence. Lesson number one: important matters should be treated as small matters. In Room 6, Harvest Home by John Linnell should help you achieve this state of mind. You can almost breathe the fresh air from a stunning golden afternoon. Fill your lungs with its greatness, and always remember to make yourself bigger before entering a room. 🏁 

The Tate is an art museum in London.

Here, the ruse is they’re “helping” you with your meetings. But they’ve intentionally made it so that you see right through it. They’re creating an escape for you, and that’s the point all along.

“Wink and a nod” copy.

“Off you pop bravery’s the name of the game, and remember, for maximum effect, we suggest you experience this Collection twenty-four hours prior to your meeting.”

Funny, I’ve got a meeting every weekday… 🤔