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13-APR-2024 | Excerpt from Tate’s “I Have a Big Meeting” Ad

Author

Dan Bogachek
April 13, 2024

Excerpt from Tate’s “I Have a Big Meeting” Ad

The Tate is an art museum in London.

Here, the ruse is they’re “helping” you with your meetings. But they’ve intentionally made it so that you see right through it. They’re creating an escape for you, and that’s the point all along.

“Wink and a nod” copy.

“Off you pop bravery’s the name of the game, and remember, for maximum effect, we suggest you experience this Collection twenty-four hours prior to your meeting.”

Funny, I’ve got a meeting every weekday… 🤔 

The I HAVE A BIG MEETING Collection

Meetings, meetings, meetings… all of them important, all of them crucial. How crazy is today’s world? Anyway, if you need a hand with a meeting, this Tate Britain Collection is designed to help you look good and ooze confidence. Lesson number one: important matters should be treated as small matters. In Room 6, Harvest Home by John Linnell should help you achieve this state of mind. You can almost breathe the fresh air from a stunning golden afternoon. Fill your lungs with its greatness, and always remember to make yourself bigger before entering a room.