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21-MAR-2025 | Excerpt from “Reward your top executives” Ad for the British Travel Association

Author

Dan Bogachek
March 21, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Excerpt from “Reward your top executives” Ad for the British Travel Association

Memo to Company Presidents:
Reward your top executives with a sabbatical year in Britain — on half pay

After ten years’ service, offer a top executive a sabbatical in Britain on half his salary. Say this comes to $12,000. This will be more than enough for him and his family to live in comfort. Your man will find new stimuli to recharge his batteries and rewind his creative mainspring.

Even the best executive needs new experience to give him a new lease on life — to broaden his scope and his perspective. He needs a sabbatical.

Tensions unwind. Anxieties evaporate. You rediscover yourself and your sense of proportion. You see new horizons. You come back feeling ten years younger. And management benefits as a result. 🏁 

Note how the copy starts about “your executive” and seamlessly shifts to “you.” And almost the whole time it actively tells you what to do and how you should do it.

It’s a convincing voice.