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  • 14-JAN-2024 | Excerpt from Ogilvy’s Famous Sears Ad

14-JAN-2024 | Excerpt from Ogilvy’s Famous Sears Ad

Excerpt from Ogilvy’s Famous Sears Ad

How to get your money back at Sears

Just ask for it! When Sears, Roebuck and Co. says:

Satisfaction guaranteed or your money back, there are no ifs, ands, or buts about it. Read how Sears backs up its famous promise. Not sometimes, but all the time.

“We guarantee satisfaction and safe delivery on everything you order.”

These words first appeared in a mail-order catalog 61 years ago. They were written by Richard Sears — a young Chicago merchant who built a giant business by giving his customers a fair shake for their money.

Today, Sears, Roebuck and Co. still faithfully observes its promise: Satisfaction guaranteed or your money back.