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  • 6-SEP-2024 | Excerpt from Ogilvy’s “60 miles an hour” Ad for Rolls-Royce

6-SEP-2024 | Excerpt from Ogilvy’s “60 miles an hour” Ad for Rolls-Royce

Author

Dan Bogachek
September 06, 2024

Excerpt from Ogilvy’s “60 miles an hour” Ad for Rolls-Royce

“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”

What makes a Rolls-Royce the best car in the world? “There is really no magic about it — it is merely patient attention to detail,” says an eminent Rolls-Royce engineer.

1. “At 60 miles an hour the loudest noise comes from the electric clock,” reports the Technical Editor of The Motor. The silence of the engine is uncanny. Three mufflers tuneout sound frequencies — acoustically.

2. Every Rolls-Royce engine is run for seven hours at full throttle before installation, and each car is test-driven for hundreds of miles over varying road surfaces.

Ogilvy may have invented the listicle with this one. It’s like M&M’s — “what’s one more?”

Also note the specificity in the description, with hard numbers. Specific is memorable.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].