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14-NOV-2024 | Excerpt from Nike’s “We are what we believe” Manifesto Ad

Author

Dan Bogachek
November 14, 2024

Excerpt from Nike’s “We are what we believe” Manifesto Ad

A message from Nike Running

WE ARE WHAT WE BELIEVE

We founded and built an entire company on that idea. And we believe in helping RUNNERS — fast runners, slow runners, heavy runners, skinny runners, long-distance runners and sprinters. We believe in helping middle-distance runners too. And runners from Kenya, Japan, Oklahoma and every corner of this planet. We believe in the magic of Hayward Field. We believe in long Sunday runs. We believe in tempo runs and fartlek. We believe JOGGERS are RUNNERS. We believe in cross-country. We believe in J.V. dual meets on Tuesday afternoons. We believe in professional Track & Field. We believe running is therapy. We believe the smell of the starter’s gun is an aphrodisiac. 🏁

Repetition legitimizes. Repetition legitimizes. Repetition legitimizes.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].