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- 20-JAN-2025 | Excerpt from Moz’s About Page
20-JAN-2025 | Excerpt from Moz’s About Page
Dan Bogachek
January 20, 2025
The Moz Story
We know SEO. In fact, we wrote the blog on it.
At Moz, we believe there is a better way to do marketing. A more valuable way where customers are earned rather than bought. We're obsessively passionate about it, and our mission is to help people achieve it. We focus on search engine optimization. It's one of the least understood and least transparent aspects of great marketing, and we see that as an opportunity. We're excited to simplify SEO for everyone through our software, education, and community. 🏁
Another great example of starting with the core “why” — the beliefs behind what you do. And remember: incomplete sentences are totally fine. Form complete ideas the reader can hold in their hand.
You glance at your watch.
It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…
“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”
You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.
Or… what if:
5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”
The difference?
Copygloss handled it. Before you left for the date, actually.
For help with editing, email Dan:
[email protected].
