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  • 2-NOV-2024 | Excerpt from Laurence Blume’s Ad for The Guardian

2-NOV-2024 | Excerpt from Laurence Blume’s Ad for The Guardian

Author

Dan Bogachek
November 02, 2024

Excerpt from Laurence Blume’s Ad for The Guardian

He read business at Harvard.
She read biochemistry at Cambridge.
They both read The Guardian at breakfast.

When he was fifteen, his French teacher said a young man of his age should ‘open wide his ears to the murmurings in the world’. His father laughed and suggested he bought The Guardian.

She was at Cambridge then. Her parents had always read The Guardian. It had once published a letter by her father regarding the spawning of perch.

He went up to the LSE. For two days he bought The Times, and on the third day reverted to his Guardian.

She completed her doctorate and set about finding a research post. If she ever missed The Guardian it was never on a Thursday. 🏁

  • Hook: it’s begging a “so what?” So we read on to find out more. And a bit of foreshadowing: romance.

  • The rest is the famous “most interesting man in the world” concept — all about identity. In this case, it’s the intellectual romantic version.

  • The shorter sentences create a choppy, care-free feel.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].