• Copywork365
  • Posts
  • 2(ish)-DEC-2024 | Excerpt from J. Peterman’s “Who. Is. That?” Ad

2(ish)-DEC-2024 | Excerpt from J. Peterman’s “Who. Is. That?” Ad

Author

Dan Bogachek
December 03, 2024

Excerpt from J. Peterman’s “Who. Is. That?” Ad

Who. Is. That?

She was wearing Claudette’s favorite color which sent the sycophants scurrying like ants. The audacity! The nerve! That shade of coral pink was off limits. If she didn’t know then it was clear she didn’t know Claudette. In that case, how did she get in?

Everyone assumed she knew someone else. Was it true? Perhaps. Her outgoing nature had the minions in shambles. It was a genius strategy and undeniably effective.

By 8:30 p.m. none of it mattered. Everyone liked her. Claudette, especially. 🏁

What I love about this excerpt: it reads like a scene from a 1930s comedy, not an ad. Zero sales tactics. Corny and zany, yes. A good story beats all else.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].