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  • 14(ish)-FEB-2024 | Excerpt from J. Peterman’s Flapper Dress Ad

14(ish)-FEB-2024 | Excerpt from J. Peterman’s Flapper Dress Ad

Excerpt from J. Peterman’s Flapper Dress Ad

“Every exit is an entrance somewhere else.” — Tom Stoppard

It was the 20’s in America.

The Great War had just ended.

The image of women, with hair piled on heads, standing immobile on the tennis court, waving a racket, just didn’t cut it anymore.

Exit the Gibson Girl.

Enter the new woman: rebellious, out there, living life on her own terms.
And if you had Zelda Sayre’s money (flush with the success of Scott’s This Side of Paradise, and impending marriage to him) you might have found this beauty.

If you knew where to look.

Flapper Dress (No 2610). Feels like a whisper in silky crinkly georgette. Which could be the only thing about it that whispers. A remarkable confection of sheer silk, clear and black beads and rhinestones that catch the light and never lets it go.