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  • 1-SEP-2024 | Excerpt from Healthy Coin’s About Video

1-SEP-2024 | Excerpt from Healthy Coin’s About Video

Author

Dan Bogachek
September 01, 2024

This time, something a little different: video writing. Healthy Coin is an accounting firm tailored for mental health practices.

Here’s a transcribed version of their explainer video. You can stop at the checkered flag, but do read the whole thing.

Hi there.

My name is Robert Whittley. I’m a certified public accountant and the founder of Healthy Coin: a boutique accounting firm that has built the niche around your industry: mental health services.

Through our partnerships in the space, there’s 4 key things we do for our clients:

1) We make it our business to protect your business.

This means we’re filing all the paperwork to register your organization and maintain compliance with the government.

2) We professionally manage your financial books, making sure that all your income, all your expenses — are recorded properly.

Important KPI’s and metrics are being captured, cashflow is appropriate, and the business is moving in the right direction.

3) We help our mental health practices — and their owners — legally lower their taxes. 🏁 

The majority of therapists I talk to didn’t study tax law or accounting, so they really enjoy partnering with us to ensure that they’re not overpaying tax.

Real talk. That money can be better utilized to, maybe:

- sponsor a child

- offer a scholarship, or

- provide pro-bono services

Everything we do helps businesses like yours increase profits.

We’ve spent over a decade guiding firms, so we’ve become really good at identifying opportunities to drive stronger margin and make you more money.

Excellent speaking aside, the script itself is very well-written.

  • Digestible. Every sentence is easy to understand. The tone is conversational. Other than the necessary jargon around mental health practices & accounting, all the words are simple.

  • You. Note how much time we spend in “you” territory.

  • Benefits, not features. What does Robert talk about the whole time? Results and goals. He paints a detailed picture of what your business looks like when you work with Healthy Coin — zero mention of specific deliverables.

Sell benefits, not features — only include ‘how’ to back up the benefits.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].