• Copywork365
  • Posts
  • 15-OCT-2024 | Excerpt from Florida’s Natural’s “New old person” Ad

15-OCT-2024 | Excerpt from Florida’s Natural’s “New old person” Ad

Author

Dan Bogachek
October 15, 2024

Excerpt from Florida’s Natural’s “New old person” Ad

Wake up feeling like a new old person.

You’re never too young to be old. Don’t you dare let anyone tell you otherwise. Because what is the American dream if not to wear cardigans and be tucked away in bed by 8 pm. It’s amazing what adopting the ‘early to bed, early to rise’ mentality that’s quite popular amongst senior citizens will do for your mood, your energy, and your youthful glow. It’s as if the older you get in spirit, the younger your body feels. The old young you would groggily roll out of bed around noon every day, get fired from yet another job, and chase down a beer or two with a few shots of espresso. 🏁

I like how it stays simple, but gets a little “stretched.” Here the “stretched” helps paint the picture.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].