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  • 11-DEC-2024 | Excerpt from “Brown’s Job” Job Ad by BBDO

11-DEC-2024 | Excerpt from “Brown’s Job” Job Ad by BBDO

Author

Dan Bogachek
December 11, 2024

Excerpt from “Brown’s Job” Job Ad by BBDO

Read the whole thing. The ending is perfectly bittersweet.

Brown had a big chair and wide, flat-topped desk covered with a sheet of glass. Under the glass was a map of the United States. Brown had a salary of thirty thousand dollars a year. And twice a year Brown made a “trip to the coast” and called on every one of the firm’s distributors.

He never tried to sell anything. Brown wasn’t exactly in the sales department. He visited with the distributors, called on a few dealers, once in a while made a little talk to a bunch of salesment. Back at the office he answered most of of the important complaints, although Brown’s job wasn’t to handle complaints. 🏁

  • Repetition legitimizes. Repetition legitimizes. Repetition legitimizes.

  • Note how the negative descriptions create space for mystery. “Well, if it isn’t that, then what is it?”

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].