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  • 24-FEB-2024 | eve’s Tube Apology Ad by Paul Belford

24-FEB-2024 | eve’s Tube Apology Ad by Paul Belford

A great study on the personal tone.
And another example of witty promo code ad copy that punctuates the point you’re making.

Sorry for all the mattress ads you see on the tube these days. Our fault entirely.

Actually, we’re flattered. eve were online in early 2015, offering a great night’s sleep with the great concept of cutting out the middleman and his expensive high street shop.

Since then, imitators have sprung up everywhere. (Yes, imitators know a good thing when they see it.) What they don’t offer though, is an amazing mattress made with next-generation memory foam and a unique layering system and a 100-day trial.

Everybody deserves the perfect start. And everybody can have it by visiting our website, tapping in COPYCAT for ther £50 off, and having a great mattress delivered to their door the next day. Copy that, copycat.

Everybody deserves the perfect start. evemattress.co.uk