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  • 4-MAR-2024 | eve Mattress’ “Hands Up” Ad by Paul Belford

4-MAR-2024 | eve Mattress’ “Hands Up” Ad by Paul Belford

Address your reader directly. But don’t insult them. At least not directly. Paint the picture, they’ll put two and two together.

Note the pleasing symmetry between start and close.

Hands up who had a bad night’s sleep? Okay, don’t put your hands up, just nod if you can.

There are two types of people. One has the energy to take whatever life throws at them. They leap out of bed the second the alarm comes on. They whizz around the underground, taking the stairs instead of the escalator. They slept well. And the other type? They didn’t sleep quite so well.

eve make a great mattress with new-generation memory foam that’s less expensive than other mattresses. We don’t pay for high street premises. We’re online only, you see. Choose your size, tap in the promo word NOBRAINER to get £50 off, and it’ll be with you within three days.

You nodding along to this?

evemattress.co.uk