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19-AUG-2024 | Eagle Shirtmakers’ “Is this your shirt?” Ad

Author

Dan Bogachek
August 19, 2024

Eagle Shirtmakers’ “Is this your shirt?” Ad

Is this your shirt?
If so, Miss Afflerbach will send you your [logo] label

This is a two-color striped button-down shirt designed and tailored by Eagle Shirtmakers and sold everywhere by fine men’s stores. Many of them admire our shirts so much they sell them under their own names. High praise ineed, and we should like to reciprocate by advertising their (our) shirts. But it’s hard to know just where to start. Obviously we can’t say things like “None Genuine Without This Label” when they are all quite genuine, you know. And it would be silly to say “Try An Eagle Shirt Today!” when it is likely you already have a drawerful; even though you didn’t know it until just this minute. So all we can suggest is that you send in for your Eagle label. Write Eagle Shirtmakers, Quakertown, Pennsylvania; Attention Miss Afflerbach.

“Imitation is the sincerest form of flattery” — in the form of an ad. Tune in and listen to the voice.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].