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4-FEB-2025 | Duracell’s “Meat is grown in labs” Ad

Author

Dan Bogachek
February 04, 2025

Duracell’s “Meat is grown in labs” Ad

It’s the near future.
Meat is grown in labs.

It tastes the same.
If you hold your nose.

It’s the year life expectancy reaches 100,
so more adults wear diapers than babies do.
Mostly not in a kinky way.

Computers create original art,
music and literature.
Who do you think wrote this?

Surgeons have rerouted nerves
so paralyzed people can use their hands.
Recipients applauded the breakthrough.

Invisibility cloaks are available.
But hard to find.

It’s the year Alanis Morissette
marries for the third time.
It rained on her wedding day.

It’s 2028.

Times change. Power doesn’t.

Guaranteed to last ten years in storage. 🏁

A fun, call-response, setup-punchline rhythm. Satisfying repetition through pattern and dry humor. Which leads you to the main point they want you to remember:

“Times change. Power doesn’t.” → (Trusty Duracell is always here for you.)

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].