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  • 13-MAY-2024 | David Abbott’s “From a House to a Château” Ad for Sainsbury’s

13-MAY-2024 | David Abbott’s “From a House to a Château” Ad for Sainsbury’s

David Abbott’s “From a House to a Château” Ad for Sainsbury’s


“…it’s the genuine article…” → the real deal.
“Some 3000 cases are produced each year… most of the wine is swallowed up by the French themselves.” → scarcity.
“…heart of the Médoc…” → it’s found only in this one, special place.
“…even finer with a few years’…” → not just your average table wine.

Status does the heavy lifting on this one.

It even offers a suggestion on how to best enjoy it: “Open an hour before serving…”

At Sainsbury’s, you can move from a house to a château for just £1.60.

Our house claret sells for just £1.95.

Bottled in France, it’s the genuine article — designated “Appellation Bordeaux Supérieur Contrôlée.”

Made from a blend of grapes, including Cabernet Sauvignon, it’s a good, honest wine and perfect for everyday drinking.

Open an hour before serving and you’ll find it soft and mellow with a fine balance of fruit and tannin.

At £3.55, our Château Barreyres is equally good value. (It’s one of a range of thirty wines in our special Vintage Selection.)

From the heart of the Médoc, this fruity claret is of medium weight and made with great care.

Some 3000 cases are produced each year and most of the wine is swallowed up by the French themselves. (If you can resist the temptation to drink it now it will become even finer with a few years’ bottle age.)

In all, Sainsbury’s sell 7 clarets including a classic 1979 Château Grand Puy Ducasse at £7.45 and a good St Emilion at just £2.95.

The fact is, whether you want a house or château, no-one can accomodate you quite like Sainsbury’s.

Good wine costs less at Sainsbury’s.