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- 7-JUL-2024 | CWDC’s “It’s not just a lump of Plasticine” Ad
7-JUL-2024 | CWDC’s “It’s not just a lump of Plasticine” Ad
Dan Bogachek
July 07, 2024
CWDC’s “It’s not just a lump of Plasticine” Ad
It’s not just a lump of Plasticine
It’s a laugh
It’s what shall we make?
It’s a rocket
It’s a dinosaur
It’s watching an 8-year-old boy with his new foster family
It’s noticing how he shares a joke with his foster brother
It’s laughing when the dinosaur looks more like a horse
It’s seeing that everything’s alright
It’s knowing he’s happy with his new family
It’s a relief
It’s the result of two years’ hard work
It’s not just a lump of Plasticine
It’s one of the most important tools we use
Social work with children & families is changing
We can train you to use tools like these
And give you support as you progress through your training and career
Call 0300 123 1220 or search Be the difference
This example blurs the line between prose and poetry.
Note the shift from beginning to end. This root-repetition format is perfect for transitioning between two feelings — like a cross-fader. Playful to emotional, and it’s illustrating. Remember: show, don’t tell.
Repetition legitimizes. Repetition legitimizes. Repetition legitimizes.
You glance at your watch.
It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…
“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”
You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.
Or… it could go like this:
5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”
The difference?
You had Copygloss handle it yesterday afternoon.
For help with editing, email Dan:
[email protected].
