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- 26-MAY-2024 | Copy from Basecamp
26-MAY-2024 | Copy from Basecamp


Copy from Basecamp
Jason Fried, who we’ve featured here before, runs Basecamp. It’s a project management software.
Major Jeff Winger vibes (from Community). If you know, you know.
If you’re not familiar — it’s a brilliantly written show.
One core idea, social proof, and call-to-action. Notice how they’re split out neatly by paragraph?
Basecamp’s intentionally simple by design. It’s why teams that sometimes leave in search of “more power” end up slamming into the consequences of over-powered software: Complexity. Complexity doesn’t work. Basecamp does. It’s why those that leave end up coming back and sticking with us the second time around. You never know what you had until it’s gone.
Who uses Basecamp? Top notch marketing firms, ad agencies, design shops, software developers, client services firms, IT firms, consultants, freelancers, builders, contractors, publishers, schools, governments, religious organizations, charities, non-profits, first responders… Over 75,000 organizations, big and small, across every industry imaginable, from 166 countries on five continents.
So simplify. Get it together. Ditch the frustrating and ineffective “stuff scattered everywhere” multi-app approach, and switch to Basecamp’s all-in-one, unified, and organized project management method instead. Level up.

