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  • 20-OCT-2023 | Claude Hopkins’ “Vermilion Wood” Ad for Bissell Carpet Sweepers

20-OCT-2023 | Claude Hopkins’ “Vermilion Wood” Ad for Bissell Carpet Sweepers

Author

Dan Bogachek
October 20, 2023

Claude Hopkins’ “Vermilion Wood” Ad for Bissell Carpet Sweepers

This one really gave me a tickle.

No one talks this way anymore, but that’s not essential. It’s about how it moves.

It spends nearly all of its time spinning a yarn about this intriguing wood, not the sweeper itself. But it doesn’t drag on. It’s like an ultra-abbreviated “hairy dog” story.

Hopkins casually flicks in a “we’re the best” at the very end — but only to remind you of why you’re here, and what to do next.

During April and May, (Housecleaning Season.)

The Latest
Bissell Carpet Sweepers

Will be Shown Everywhere,
made in that New

Vermilion Wood
The richest wood in the world. (From India.)

This curious, durable, wine-colored wood comes from the State forests of India, over a distance of 19,000 miles. The government of India carefully preserves and protects it. Its beauty and coloring are unrivaled, and its hardness and durability have withstood one of the severest tests mentioned in history. We secured it to put the most notable wood in the world world into the most notable sweepers.

This Spring get a Bissell - get the Latest - get the Vermilion

“…have withstood one of the severest tests mentioned in history” — my goodness, what a tease!