You can’t take them back if they start to hurt.

A child’s foot is a precious object.

Its twenty-six bones are soft, delicate and easily damaged. Not just in those first unsteady steps, but in every stride and stomp of childhood. In fact, the bones won’t harden fully until around the age of eighteen. Sad to report, 70% of all children have damaged feet by the age of thirteen.

We, at Clarks, know many of these problems are avoidable, simply by ensuring your child’s shoes fit properly.

…

Of course, you can always find a cheaper pair of shoes.

But you’ll never find another pair of feet.