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  • 5-APR-2025 | Chivas Regal's "Taste in ties" Father's Day Ad

5-APR-2025 | Chivas Regal's "Taste in ties" Father's Day Ad

Author

Dan Bogachek
April 05, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Chivas Regal's "Taste in ties" Father's Day Ad

If you’re not sure of your taste in ties for Father’s Day, wrap one this way.

Not every man cares for paisley print neckties, but show us a Scotch drinker who doesn’t like Chivas Regal and we’ll show you a greatly astonished distiller.

Why is Chivas such a sure gift?

What a foolish question.

Anything made of the finest Strathisla Glenlivet whiskies in an ancient Scottish distillery and aged for twelve weather-filled Highland years would be a great gift.

Happily for us, only Chivas Regal meets all these conditions. Other Scotches may try, but they can’t surpass it.

So far, in fact, it isn’t even a tie. 🏁 

  • Hook: combining a common problem where the reader self-selects because it resonates, followed by a gentle command. This way - “what’s this way?”

  • Asks a rhetorical question. Then dismisses it with a laugh. Only to turn around and answer it anyway. How cheeky.

  • And the answer: unique & scarce. All of these details → “we’re not like the other girls, our sauce is one of a kind.”

  • “Only Chivas Regal meets all these conditions…” well, look who just won their own competition. And the casual “happily for us” in the beginning adds a hint of, “Well we’re biased of course. But it is what it is, so we’ll take it.”

  • Hook-punchline sandwich, with a knee-slap worthy pun to boot 😆.