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15-NOV-2024 | Chivas Regal’s “Compliments of a friend” Ad

Author

Dan Bogachek
November 15, 2024

Chivas Regal’s “Compliments of a friend” Ad

Compliments of a friend.

Have you always wondered what that line meant in a yearbook or program?

We did.

We figured it out.

When someone gives you a bottle of very good Scotch, he’s your friend.

If it’s a 12-year old Chivas Regal, he’s saying that you have a connoisseur’s taste in whisky, and that’s a compliment.

So, compliments of a friend is a bottle of Chivas Regal.

Consider this a public service announcement. 🏁

Likely by Neil French.

  • Use a question to set up the answer you’re after. 1-2.

  • Don’t be afraid to tell your reader what to do, so long as it’s polite.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].