26-MAR-2024 | Chivas’ “Miser” Ad

Chivas’ “Miser” Ad

The classic “If I wanted to be rude, I would have called you…” joke.
The “hosts” in this case will still, of course, read this.
A great example of how to prod your reader without insulting them directly.

If your host doesn’t serve Chivas Regal, it doesn’t mean he has none.

There are misers among us.

Men whose love of dear friends and fine Scotch is not so great as their passion for pennies.

The mere fact that Chivas Regal costs more than other whiskies puts them off serving it.

So they hide it in some dark corner, there to languish in all its 12-years-aged glory, never to grace a thirsty throat with the misted sunshine of the Strathisla-Glenlivet vales.

And only to save a paltry $2.

Pity… But what’s to do? We wouldn’t stoop to embarrassing a host. Mean, petty, miser though he be.

So be gracious.

Smile bravely and toss down whatever he serves you.