• Copywork365
  • Posts
  • 23-SEP-2024 | Chivas’ “Flying is getting smoother” Ad

23-SEP-2024 | Chivas’ “Flying is getting smoother” Ad

Author

Dan Bogachek
September 23, 2024

Chivas’ “Flying is getting smoother” Ad

Flying is getting smoother.

A few smart airlines, in their unending search for ways to please, have at last hit upon the ultimate luxury: Chivas Regal.

We’re delighted of course. And not because we will sell much more Chivas this way. We’re pleased personally, because we travel so much these days. And now we can enjoy a drop of Scotch aloft without the somewhat discomforting business of drinking some other brand.

There, above it all, we can contemplate the contrast between this jet age and our own old-worldly business of slow, 12-year aging of choice Strathisla-Glenlivet whiskies.

Progress! The future! Oh, brave new world!
Someday all airlines will serve Chivas Regal. 🏁 

  • Proper hook. It makes you go, “huh?” (Read on to find out.)

  • It’s a fun tone because the brand knows it’s a little full of itself.

  • A classic theme: old meets new. A timeless combination as the punchline.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].