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9-JAN-2025 | Canon’s “Her Long Legs” Ad

Author

Dan Bogachek
January 09, 2025

Canon’s “Her Long Legs” Ad

Her long legs, or average length legs, sparkled in the hot, Greek sun, unless we were in Ibiza. But, she had legs and it was summer. Her angelic expression illuminated those baby blue eyes. I mean brown eyes, no, blue. We drank wine, or beer or something like that. Our farewell brought us to the crowded train station, no the duty free store at the airport. I was definitely in the duty free store, unless I left by boat — right, I left on a ferry, and there may not have been time for a lengthy goodbye. 🏁

  • Hook — sex sells. Everyone’s got a dirty mind and you have full license to use that against them.

  • Then again, subverting what starts as sexy memory into this hazy, lackluster mess is amusing in itself. “But, she had legs and it was summer,” lmao.

  • The classic hairy dog. The longer you go, the funnier it is. And in this case, the more you illustrate your point.

  • Punchline: “remember your story”. Direct and simple.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].