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25-JAN-2025 | Bard’s “Greatest Weakness” Ad

Author

Dan Bogachek
January 25, 2025

Bard’s “Greatest Weakness” Ad

Discuss it over a Bard’s

When you’re interviewing for a job and you get the old “what’s your greatest weakness?” question, how do you respond?

Do you go with the “I just work too darn hard” approach? Or maybe the “I cause my fellow employees to weep with despair when they see how superior my skills are” response is more your style. Or maybe you furl your brow and strike your best deep-in-thought pose for a full ninety seconds before finally shaking your head and saying, “I’m sorry, but I cannot answer your query because I am utterly without weakness.” But it seems to me that this question is really about discovering who is an obsequious brown-noser and who is a self-possessed champion of the truth. So I always go with the “I’m a lazy, procrastinating ex-con who steals office supplies, spreads computer viruses and exploits loopholes in the expense reimbursement system.” 🏁

The entertaining and completely irrelevant situation or story. It’s the perfect way to go for an awareness ad.

  • Rhetorical questions to move things forward all while including the reader. Whenever you ask a question, your reader tries it on for size too.

  • Conservation of momentum with “or,” “but,” and “so.”

  • “You” throughout.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].