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28-OCT-2024 | Avis’ “It’s for our own good” Ad

Author

Dan Bogachek
October 28, 2024

Avis’ “It’s for our own good” Ad

If you find a cigarette butt in an Avis car, complain. It’s for our own good.

We need your help to get ahead.

Avis is only No. 2 in rent a cars. So we have to try harder.

Even if it’s only a marked-up map in the glove compartment or you waited longer than you felt you should, please don’t shrug it off.

Bug us.

Our people will understand. They’ve been briefed.

They know we can’t afford to hand you anything less than a new car like a lively, super-torque Ford. And it’s got to be immaculate, inside and out.

Otherwise, make a noise.

A Mr. Meadow of New York did.

He searched and came up with a gum wrapper. 🏁

  • The classic subversion hook. “Don’t feel guilty — we need this.”

  • Longer sentences and paragraphs for illustration. Short ones for point-making.

  • A soft CTA to finish us off with a little wink. “Maybe you’ll get lucky too and find something — try us.”

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].