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- 9-MAY-2024 | Avis’ “Good for 20,000 Miles” Ad
9-MAY-2024 | Avis’ “Good for 20,000 Miles” Ad


Avis’ “Good for 20,000 Miles” Ad
Grade 1 on the Hemingway App. Holy smokes.
Hook with a specific number. The lowball figure gets your attention.
Then the reason why.
Then how it benefits you, the customer.
“Look, we’re openly selfish. But that means you get the best deal, too. 😉”

Avis figures a car is good for 20,000 miles.
That’s not what Detroit says.
In fact, most car makers give a better warranty than that: up to 50,000 miles.
But Avis doesn’t wait that long.
Not because they don’t make them like they used to. They’re probably better. But we’re trying to save a buck.
Figure it out. We get rid of a car before the warranty is up, so Plymouth foots the bill if anything goes wrong.
Not us.
Of course, to get the best resale price, we keep our cars in creampuff condition. So when you rent from Avis you naturally get a fussed-over late model.
Does this look as if we’re trying harder just to keep you happy? Good. Let’s leave it at that.

