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16-MAR-2025 | Archie Boston’s “Forget it” Ad for Pentel

Author

Dan Bogachek
March 16, 2025

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and flip open the laptop.

Or… what if:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 9:27 — final draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

Copygloss handled it. Before you left for the date, actually.

For help with editing, email Dan:
[email protected].

Archie Boston’s “Forget it” Ad for Pentel

Forget it.

The waterproof ink Stiletto can’t dry out.

It’s the only pen of its kind in the world. The Stiletto’s ink won’t wash out, or fade in sunlight, so it’s perfect for legal documents. And if it takes a month to convince someone to sign that document, the Stiletto will still be ready to write.

The newest addition to the Pentel line has other advantages. If your document is a petition needing 10,000 signatures, one Stiletto can handle the job. The acrylic tip won’t shred of soften. And there’s enough ink inside for a half mile of signatures. It’s as excellent for writing as the original Pentel Sign Pen is for drawing. 🏁 

  • A challenge command hook to start us off. “I dare you” gets your attention.

  • The negative focus on “won’t” and “isn’t” means we’re implicitly twisting the knife all the while. Normal pens and inks wash out with water, fade in sunlight, then they dry out, they run out of ink, their tips shred and soften… ah, not so with this one. And this negative focus on the status quo simultaneously paints the new option in a positive light as the painkiller.

  • Conservation of momentum with “and.”

  • Not the shortest sentences, but mostly due to the commas. Note how the individual segments between commas are bite-sized and simple.