24-AUG-2024 | AppSumo’s About Page

Author

Dan Bogachek
August 24, 2024

AppSumo’s About Page

Deals to level up your business

For entrepreneurs, every path to growth is a new recurring cost: marketing, staffing, consulting, development. Translation? Bills, bills, bills.

Not with AppSumo.

We were founded on one simple idea: “The tools you need to grow your business shouldn’t put you out of business.” So we’re bringing you insane software deals that give small businesses big business energy.

You can thank this guy.

  • Simple & crisp.

  • Note the visual structure. Long short, long short.

  • Focuses on the pain first. Then, introduces a solution. Provides details on how they do it.

  • “You can thank this guy” → implies everything previously is true.

You glance at your watch.

It’s 6:28. You’ve been at it since 3.
Crap. Your hot date is at 7. Running late. Sink shower it is.
Nowhere close to done editing…

“…at least all the ideas are laid out, so there’s that. Did I miss anything? I don’t think so? Ok, but how do I make it flow? I need to get the final draft to Stacey for design asap, team cutoff is at noon Thursday…”

You’ve spent dinner completely distracted. Your date just took off. You go home exhausted, plod to your desk, and crack open the laptop.

Or… it could go like this:

5:41 — you’re out of the shower and lip-syncing.
6:17 — dressed to the nines and zenned out.
7:03 — the sunset glints off your aviators as you smile hello.
8:36 — it actually feels like you’re hitting it off. Not just hot, funny to boot.
Next morning, 10:27 — polished draft ready in your inbox.
10:31 — Stacey messages back, “thanks, looks good!”

The difference?

You had Copygloss handle it yesterday afternoon.

For help with editing, email Dan:
[email protected].